prices lower than national competitors like Vons, Albertsons and Ralphs, or Wal-Mart and Target, big-box stores that are relatively new to the grocery game. “It is logistically the most efficient location in Southern California, in my opinion,” Brown said.īrown often uses words like “efficient.” He says any move that keeps costs down can help to keep Stater Bros. store, whether the store is as close as Ontario or as distant as the Mojave store near Highway 14 in Kern County. The sprawling complex has special equipment for the ripening of Stater Bros.’ biggest selling produce product – bananas – and is the supply center for every single Stater Bros. The 2.3 million-square-foot complex includes 1.2 million square feet of dry storage and 700,000 square feet of cold storage space. made another big move in 2007 when the firm moved its corporate headquarters from Colton to a new office and distribution center near San Bernardino International Airport. We planned it very carefully and we executed it to perfection.” “Some would say it was a tremendous risk, but we thought it through very carefully. “That was a tremendous amount of new business,” Stater Bros. The company acquired 43 former Albertsons and Lucky supermarkets in 1999. “I think part of their success is that they expanded very conservatively and very cautiously,” she added.īut that’s not to say Stater Bros. is unique in itself because it has a really loyal customer base,” said Sandie Smith, senior vice president of the retail group at Grubb & Ellis’ Ontario branch. Stater Bros.’ longevity may be less the outcome of any single flash of brilliance or spectacular innovation, than the fruit of many years of fair prices and customer service. The grocery chain’s promotional campaign mirrors its reputation among the Inland Empire’s business observers. promotes itself as an old-fashioned company with a corporate logo inspired by blue ribbons awarded at county fairs and a jingle that evokes the traditional connotations of the word “heartland.” Abraham, professor of strategy and entrepreneurship at Cal Poly Pomona. “Stater Bros., if it has lasted 75 years, which I think is incredible, has to be doing something right,” said Stanley C. Although the original Yucaipa store no longer exists, the San Bernardino-based firm is the largest private employer in San Bernardino and Riverside counties. Markets has 167 stores and more than 18,000 employees. Even in the midst of the Great Depression, the brothers managed to open another four stores by the end of the 1930s. SAN BERNARDINO – Twin brothers Cleo and Leo Stater opened the first Stater Bros.
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